Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 12: Library of video links

Resource Title: The Rise of the Creative Consumers
Brand and/or Topic: Creative Consumers, Technology, User-generated Content
Resource Description: Part 1 of 4 in the series ‘Whose Brand Is It Anyway? Companies Battle Creative Consumers’. A long-time observer of the ways in which technology shapes us, Pierre Berthon has lately turned his attention to a related phenomenon: the ways in which we shape technology. In particular, Professor Berthon is focusing on the emergence of the ‘creative consumer’ individuals who adapt and transform technology, and by extension consumer products, in ways that challenge corporate brand ownership.
Channel: BentleyUniversity
Link (URL): http://www.youtube.com/watch?v=n-DpuEB2vy4

Resource Title: GIO Media & Content: Marketing in Digital Communities
Brand and/or Topic: Digital Communities
Resource Description: Media and Content video vignette from GIO 3.0 - Marketing in Digital Communities
Channel: ibmgio
Link (URL): http://www.youtube.com/watch?v=kfSZQZfREus

Resource Title: Advertising Age on Youtube
Brand and/or Topic: Viral Ads, Youtube, Advertising
Resource Description: Advertising Age and Creativity program YouTube for the day to showcase some of the best viral ads. See the whole playlist here.
Channel: AdAge
Link (URL): http://www.youtube.com/view_play_list?p=A20A26661E4759AF

Resource Title: Search - Choosing Keywords
Brand and/or Topic: Search Marketing
Resource Description: Understanding the difference between long tail and short tail in search and how you can decide what key-phrase to use to optimize your website by Tim Fidgeon.
Channel: oxfordlearnlab
Link (URL): http://www.youtube.com/watch?v=r-WDBcrJO6U

Resource Title: The Future Internet: Service Web 3.0
Brand and/or Topic: Web 3.0
Resource Description: With over a billion users, today's Internet is arguably the most successful human artefact ever created. The Future Internet, an initiative driven by the European Union, has become a prime research focus of STI International and the Service Web 3.0 project.
Channel: Semantic Technology
Link (URL): http://www.youtube.com/watch?v=off08As3siM