Baines, Fill, & Rosengren: Marketing 4e
Chapter 11: Library of video links
Resource Title: PR Firms = Proaganda
Brand and/or Topic: Public Relations, Propaganda
Resource Description: The tip of the iceberg that we call the American media. It's not what it once was (if it EVER was, to begin with)... John Stauber is a left-wing American writer and political activist who co-authored five books about propaganda by governments, private interests and the PR industry.
Link (URL): http://www.youtube.com/watch?v=9rPQCPwdwHQ
Resource Title: Pop-up Mailers
Brand and/or Topic: Pop-up Mailers, Direct Marketing
Resource Description: This is the official YouTube channel for Whitney Woods Ltd. It's includes over 300 videos of different types of pop-up direct marketing mailing artefacts.
Channel: Whitney Wood Ltd
Link (URL): http://www.youtube.com/user/popupmailers
Resource Title: Measuring online Advertising
Brand and/or Topic: Online advertising
Resource Description: A short video on the type of advantages that marketers can gain from using and monitoring online advertising.
Link (URL): http://www.youtube.com/watch?v=vK05DXVcIkk
Resource Title: GIO Media & Content: Marketing in Digital Communities
Brand and/or Topic: Digital Communities
Resource Description: Media and Content video vignette from GIO 3.0 - Marketing in Digital Communities.
Link (URL): http://www.youtube.com/watch?v=kfSZQZfREus
Resource Title: What can your business do...in just 140 characters?
Resource Description: Twitter marketing video
Link (URL): http://www.youtube.com/watch?v=BGirUZq1WtQ
Resource Title: British Airways Visit Soon Reunion
Resource Description: British Airways made a family reunion a dream come true. This is an ad campaign to promote their route from London to Sydney
Channel: British Airways
Link (URL): https://www.youtube.com/watch?v=ZW6aP53eMJM