Baines, Fill, & Rosengren: Marketing 4e
Chapter 10: Library of video links
Resource Title: Creativity in Communications
Brand and/or Topic: Creativity in Communications
Resource Description: A clip of Eileen Campbell and Joanna Seddon considering what creativity in communications actually achieves.
Link (URL): http://www.youtube.com/watch?v=Q_vgBv6Bvyg
Resource Title: Improving Your Advertising Impact using the ‘AIDA’ Principle
Brand and/or Topic : Advertising and Communications
Resource Description: A short video clip explaining the AIDA concept and its implications to advertisement.
Link (URL): https://www.youtube.com/watch?v=TYMgcSRnQl4
Resource Title: Advertising and Cultural Complexity: Veda Partalo at TEDxUConn
Brand and/or Topic: Culture in Advertisement
Resource Description: Veda is now Head of Strategy at D&A, an independent ad agency. During her career, Veda has developed campaigns for American Express, Porsche, Coca Cola, Puma, Hennessy and Cadillac. Her unique approach to advertising strategy - which insists on brands enabling cultural movement and consumer aspirations - has been profiled by Fast Company Magazine and The Globe and Mail, among others. Veda speaks to the unexpected results of being a first generation immigrant employed in advertising, and how the basic principles of the ad world could lead to a friendlier America.
Link (URL): https://www.youtube.com/watch?v=HhzvEBJ9fEA