Baines, Fill, & Rosengren: Marketing 4e
Chapter 7: Library of video links
Resource Title: The Corporation
Brand and/or Topic: TheAzureWhale
Resource Description: The Corporation presents a chilling view of how multinationals impact on local economies, society, and civil liberties.
Link (URL): http://www.youtube.com/watch?v=Y888wVY5hzw
Resource Title: Orange
Brand and/or Topic: Orange
Resource Description: This is the main YouTube channel for Orange.
Link (URL): http://www.youtube.com/user/orange
Resource Title: How Starbucks Built a Global Brand
Brand and/or Topic: Starbucks
Resource Description: Starbucks Chairman, President and CEO Howard Schultz in conversation with Dean Judy D. Olian, UCLA Andersen School of Management.
Link (URL): http://www.youtube.com/watch?v=_kAiEO6jP48
Resource Title: Chris Halliburton on Pitfalls of International Marketing Campaigns
Brand and/or Topic: International Marketing Campaigns, Mistakes
Resource Description: Chris Halliburton - Marketing and International Business Professor at ESCP Europe - on the ‘Pitfalls of International Marketing Campaigns’.
Link (URL): http://www.youtube.com/watch?v=aP5jed6gQi0
Resource Title: International Business Careers
Brand and/or Topic: International, Careers
Resource Description: The following video is part of BusinessTraining.com video module series. Each video focuses on different business niches and is tailored to training business professionals within the industry. This video focuses on the skills and benefits of pursuing an International Business Career.
Link (URL): http://www.youtube.com/watch?v=Yayka64e1_U