Baines, Fill, & Rosengren: Marketing 4e
Chapter 5: Library of video links
Resource Title: Philip Kotler on Marketing Strategy
Brand and/or Topic: Marketing Strategy
Resource Description: Philip Kotler gives a key note discussion on Marketing Strategy, ‘Create, Communicate and Deliver Value to a Target Market at a Profit’.
Link (URL): http://www.youtube.com/watch?v=bilOOPuAvTY
Resource Title: Competitive Marketing Strategy
Brand and/or Topic: Competition
Resource Description: This is about the Competitive Marketing Strategy program for senior marketing executives teaches participants to accurately identify competitors, anticipate competitive actions, and shape effective marketing strategies that will survive in an ever-changing environment.
Channel: Wharton Executive Education
Link (URL): http://www.youtube.com/watch?v=vxiVSvOIsSs
Resource Title: Green & Black's co-founder Craig Sams talks Fairtrade
Resource Description: Green & Black's co-founder Craig Sams, talks about ethics, and the importance of quality
Link (URL): http://www.youtube.com/watch?v=IPY2H_5WCY0&list=PLtTFeHFNASavnlYbmGV-tTX71w1lmSYZM
Channel: Green & Blacks
Resource Title: CYOD - an alternative to BYOD
Resource Description: Bring Your Own Device is a strategy that is widely talked about but there are pitfalls as well as advantages. Vodafone is introducing Choose Your Own Device, a solution that can overcome the disadvantages of a BYOD strategy.
Link (URL): http://www.youtube.com/watch?v=6MldUyqTbPI
Resource Title: The Balanced Scorecard
Resource Description: Professor Bob Kaplan discusses the importance of the balanced scorecard.
Link (URL): https://www.youtube.com/watch?v=oNy8kupW8oI
Channel: Harvard Business School Executive Education