Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 5: Library of video links

Resource Title: Philip Kotler on Marketing Strategy
Brand and/or Topic: Marketing Strategy
Resource Description: Philip Kotler gives a key note discussion on Marketing Strategy, ‘Create, Communicate and Deliver Value to a Target Market at a Profit’.
Channel: londonbusinessforum
Link (URL): http://www.youtube.com/watch?v=bilOOPuAvTY

Resource Title: Competitive Marketing Strategy
Brand and/or Topic: Competition
Resource Description: This is about the Competitive Marketing Strategy program for senior marketing executives teaches participants to accurately identify competitors, anticipate competitive actions, and shape effective marketing strategies that will survive in an ever-changing environment.
Channel: Wharton Executive Education
Link (URL): http://www.youtube.com/watch?v=vxiVSvOIsSs

Resource Title: Green & Black's co-founder Craig Sams talks Fairtrade
Resource Description: Green & Black's co-founder Craig Sams, talks about ethics, and the importance of quality
Link (URL): http://www.youtube.com/watch?v=IPY2H_5WCY0&list=PLtTFeHFNASavnlYbmGV-tTX71w1lmSYZM
Channel: Green & Blacks

Resource Title: CYOD - an alternative to BYOD
Resource Description: Bring Your Own Device is a strategy that is widely talked about but there are pitfalls as well as advantages. Vodafone is introducing Choose Your Own Device, a solution that can overcome the disadvantages of a BYOD strategy.
Link (URL): http://www.youtube.com/watch?v=6MldUyqTbPI
Channel: VodaphoneUK

Resource Title: The Balanced Scorecard
Resource Description: Professor Bob Kaplan discusses the importance of the balanced scorecard.
Link (URL): https://www.youtube.com/watch?v=oNy8kupW8oI
Channel: Harvard Business School Executive Education