Baines, Fill, & Rosengren: Marketing 4e
Chapter 4: Library of video links
Resource Title: The Five Competitive Forces that Shape Strategy
Brand and/or Topic: Porters 5 Forces
Resource Description: An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Channel: Harvard Business Review
Link (URL): http://www.youtube.com/watch?v=mYF2_FBCvXw
Resource Title: Strategy During a Recession
Brand and/or Topic: Strategy, Economic
Resource Description: Harvard's Michael Porter on Strategy during a Recession interviewed by McGill's Karl Moore.
Channel: Karl Moore
Link (URL): http://www.youtube.com/watch?v=kc0HGffpjmA
Resource Title: Hans Rosling on global population growth
Brand and/or Topic: Population Growth
Resource Description: The world's population will grow to 9 billion over the next 50 years -- and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colourful new data display technology (you'll see).
Link (URL): http://www.youtube.com/watch?v=fTznEIZRkLg
Resource Title: Kevin Kelly: How technology evolves?
Brand and/or Topic: Technology Evolution
Resource Description: Tech enthusiast Kevin Kelly asks ‘What does technology want?’ and discovers that its movement toward ubiquity and complexity is much like the evolution of life.
Link (URL): http://www.youtube.com/watch?v=ap-ZC21bk18