Baines, Fill, & Rosengren: Marketing 4e
Chapter 3: Library of video links
Resource Title: CMO Survey: Procter & Gamble
Brand and/or Topic: Marketing Research, Customer Insight
Resource Description: Get a glimpse into Procter & Gamble’s marketing strategy. Fuqua Professor and Founder of the CMO Survey, Christine Moorman interviews Marc Pritchard, Global Marketing Officer of Procter & Gamble. Procter & Gamble is the 2009 winner of The CMO Survey Award for Excellence in Marketing.
Channel: Duke University - FuquaSchOfBusiness
Link (URL): http://www.youtube.com/watch?v=6oy0F6H6Yic
Resource Title: History of Marketing Research
Brand and/or Topic: Marketing Research
Resource Description: This is a video of Nigel Bradley talking about the history of Marketing Research
Channel: Market Research Video
Link (URL): http://www.youtube.com/watch?v=cwW4QUAuKd8
Resource Title: The Role of Research in Advertising Screener
Brand and/or Topic: Research, Advertising Effects
Resource Description: Screener for The Role of Research in Advertising. This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. Australian Film Television and Radio School production.
Channel: Contemporary Arts Media - artfilms07
Link (URL): http://www.youtube.com/watch?v=PUmgGgKSULs
Resource Title: How Americans Really Feel About Being Followed Online
Brand and/or Topic: Privacy, Observation, Data Control
Resource Description: A survey conducted by Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication, and the UC Berkeley Law School indicates that Americans reject the notion of receiving online advertising customized to their preferences. The survey results were initially reported in The New York Times on Wednesday, September 30, and later reported in numerous news outlets.
Channel: The Annenberg School for Communication
Link (URL): http://www.youtube.com/watch?v=H3CoPr_MZ6Q
Resource Title: Understanding consumer psychology in a recession
Brand and/or Topic: Consumer Psychology in a recession
Resource Description: Professor John Quelch discusses consumer psychology in a recession to understand what motivate consumers in difficult economic circumstances.
Channel: Harvard Business Review
Link (URL): http://www.youtube.com/watch?v=XJqcC9d675Q&feature=related