Baines, Fill, & Rosengren: Marketing 4e
Chapter 1: Library of video links
Resource Title: What is marketing?
Brand and/or Topic: Marketing
Resource Description: Professor of the Department of Marketing Management. Director of ESADE's Chair of Design Management.
Link (URL): http://www.youtube.com/watch?v=h7FIWC2NdEM
Resource Title: Evolution of Marketing
Brand and/or Topic: Marketing, Evolution
Resource Description: Marketing is constantly changing - thanks to the internet. Check out the evolution of marketing from Austin Internet Marketing Agency - Three Sixty Solutions.
Link (URL): http://www.youtube.com/watch?v=mR5x9QPzCSM&NR=1
Resource Title: Marketing According to Steve Jobs
Brand and/or Topic: Key features of marketing
Resource Description: Steve Jobs describes what he thinks the role of marketing should be (1997).
Link (URL): http://www.youtube.com/watch?v=c2cDQw-Cmd4&feature=related
Resource Title: Innovate Like Google
Brand and/or Topic: Marketing’s Positive Impact on Society
Resource Description: An interview with Tom Davenport, Professor of Information Technology & Management, Babson College. While some elements of Google's success as innovator would be very hard to emulate, others can be profitably adopted by almost any business.
Channel: Harvard Business Review
Link (URL): https://www.youtube.com/watch?v=QOioQxtJ4gI