Baines, Fill, & Rosengren: Marketing 4e
Chapter 16: Web links
Electronic Commerce Europe (Ecommerce Europe)
Ecommerce Europe is the world’s largest online trade network. It represents over 4000 companies selling products and services online to consumers in Europe, and actively seeks to promote the interests and influence of e-commerce in Europe through advocacy, communication and networking. Ecommerce Europe also publishes yearly reports on B2C e-commerce around the world.
Business Marketing Collective (BMC) (previously the ABBA)
The Business Marketing Collective (formerly the Association of Business-to-Business Agencies or Abba) is dedicated to supporting the agencies and client marketers that work in B2B marketing and communications.
This is a government-funded service designed to promote enterprise. Their aim is to provide you with relevant services from the broadest range of public and private sector business support services at a national, regional and local level.
Listing in excess of 70,000 business-to-business companies. Businessmagnet offers the user a vast resource of quality information. Continual improvements and on-going research has elevated Businessmagnet to a quality standard only seen in a handful of online directories today.
The Business Marketing Association (BMA)
The Business Marketing Association (BMA) was founded in 1922 as the National Industrial Advertising Association. The BMA is the main service organization for professionals in the field of business-to-business marketing and communications.
Direct Selling Organizations
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names.
Kompass is a leading provider of locally collected business information that can be used for multiple purposes such as sales, marketing, procurement and research. The Kompass franchise network is able to provide locally collected data on 70 countries worldwide.
The National B2B Centre
As a Centre of Excellence for e-Business the National B2B Centre offers consultancy and impartial advice to help small and medium sized businesses (SMEs) adopt e-business technologies and tools in the West Midlands.