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Baines, Fill, & Rosengren: Marketing 4e

Chapter 18: Research insights (seminal paper links)

  • Research Insight 18.1

    Saren, M. (2007), ‘To have is to be? A critique of self-creation through consumption’, Marketing Review, 7, 4, 343–54.

  • Research Insight 18.2

    Maignan, I.; Ferrell, O. C. and Ferell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39(9/10), 956-77.

  • Research Insight 18.3

    Hunt, S. D. and Vitell, S. (2006), ‘The general theory of marketing ethics: a revision and three questions’, Journal of Macromarketing, 26, 2, 143–53.

  • Research Insight 18.4

    Laczniak, G.R. and Murphy, P.E. (2006), ‘Normative perspectives for ethical and socially responsible marketing’, Journal of Macromarketing, 26, 2, 154–77.