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Baines, Fill, & Rosengren: Marketing 4e

Chapter 10: Research insights (seminal paper links)

  • Research Insight 10.1

    Friestad, M. and Wright, P. (1994), ‘The Persuasion Knowledge Model: How People Cope with Persuasion Attempts’, Journal of Consumer Research, 21(1), 1-31.

  • Research Insight 10.2

    Duncan, T. and Moriarty, S. (1998) ‘A communication-based marketing model for managing relationships’, Journal of Marketing, 62 (April), 1–13.

  • Research Insight 10.3

    Gilliland, D.I. and Johnston, W.J. (1997), ‘Toward a model of business-to-business marketing communications effects’, Industrial Marketing Management, 26, 15–29.

  • Research Insight 10.4

    Harris, G. (1996), ‘International advertising: developmental and implementational issues’, Journal of Marketing Management, 12, 6, 551–60.