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Baines, Fill, & Rosengren: Marketing 4e

Chapter 9: Research insights (seminal paper links)

  • Research Insight 9.1

    Völckner, F. and Hofmann, J. (2007), ‘The price-perceived quality relationship: a meta-analytic review and assessment of its determinants’, Marketing Letters, 18, 3, 181–96.

  • Research Insight 9.2

    Gourville, J. and Soman, D. (2002), ‘Pricing and the psychology of consumption’, Harvard Business Review, September, 90–6.

  • Research Insight 9.3

    Van Heerde, H.J.; Gijsenberg, M.J.; Dekimpe, M.G. and Steenkamp, J-B.E.M. (2013). Price and advertising effectiveness over the business cycle. Journal of Marketing Research, 50(2) 177-93.

  • Research Insight 9.4

    Reinemoeller, P. (2014). How to win a price war. Sloan Management Review, 55(3), 15–17.