Baines, Fill, & Rosengren: Marketing 4e
Chapter 7: Research insights (seminal paper links)
- Research Insight 7.1
Chetty, S. and Campbell-Hunt, C. (2004). A strategic approach to internationalization: a traditional versus a “born-global” approach. Journal of International Marketing, 12(1), 57-81.
- Research Insight 7.2
Zou, S. and Cavusgil, S.T. (2002). The GMS: A broad conceptualization of global marketing strategy performance and its effect on firm performance. Journal of Marketing, 66 (October), 40-56.
- Research Insight 7.3
Levitt, T. (1983) ‘Globalisation of markets’, Harvard Business Review, May–June, 92–102.
- Research Insight 7.4
Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies, 14(2), 75-89.