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Baines, Fill, & Rosengren: Marketing 4e

Chapter 5: Research insights (seminal paper links)

  • Research Insight 5.1

    Mintzberg, H. (1987), ‘The strategy concept: Five Ps for strategy’, California Management Review, 30, 1, 11–26.

  • Research Insight 5.2

    Prahalad, C. K., and Hamel, G. (1990), ‘The core competence of the organisation’, Harvard Business Review, 68(3), May–June, 79–91.

  • Research Insight 5.3

    Day, G. S. and Wensley, R. (1988), ‘Assessing advantage: a framework for diagnosing competitive superiority’, Journal of Marketing, 52(2), April, 1–20.

  • Research Insight 5.4

    Alstyne van, M.W., Parker, G.G., and Choudary, S.P. (2016) Pipelines, Platforms, and the New Rules of strategy, Harvard Business Review, April.

  • Research Insight 5.5

    Ramaseshan, B., Ishak,,A., and  Kingshott, R.P.J. (2013) Interactive effects of marketing strategy formulation and implementation upon firm performance, Journal of Marketing Management, 29, 11–12, 1224–1250.

  • Research Insight 5.6

    Kaplan, R. S., and Norton, D. P. (1992) ‘The balanced scorecard: measures that drive performance’, Harvard Business Review, January–February, 71–9.