Baines, Fill, & Rosengren: Marketing 4e Chapter 14: Multiple choice questions Instructions Answer the following questions and then press 'Submit' to get your score. Question 1 These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a: a) Distribution b) Vendor c) Communication d) Selling Question 2 Electronic kiosk is one form of: a) supermarket b) non-store retailing c) discount retailers d) limited line retailers Question 3 The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as: a) It's about time (IAT). b) Just-in-time (JIT). c) One-more-time (OMT). d) Next-time in (NTI). Question 4 These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices and few to moderate customer services: a) Speciality stores b) Limited line retailers c) Category-killer stores d) Superstores Question 5 This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result: a) Channel communication. b) Channel conflict. c) Channel relationships. d) Customer conflict. Question 6 Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers? a) Supermarkets. b) Convenience stores. c) Category killer stores. d) Limited line retailers. Question 7 This is about maximizing the offering's availability in the market for the customer: a) Availability. b) Distribution. c) Coverage. d) Control. Question 8 This means achieving the optimum distribution costs without losing decision-making authority over the offering, how it is priced, promoted, and delivered in the distribution channel: a) Availability. b) Distribution. c) Coverage. d) Control. Question 9 Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business? a) Discount retailers. b) Convenience stores. c) Category killer stores. d) Limited line retailers. Question 10 What channel structure is it where the product goes directly from the producer to the final customer? a) Direct. b) Indirect. c) Hybrid. d) None of the above. Question 11 This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', thus using a very limited number of intermediaries: a) Exclusive. b) Intensive. c) Selective. d) Direct. Question 12 McDonald's and KFC are good examples of: a) Distributors. b) Franchising. c) Merchant. d) Retailers. Question 13 Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer? a) Grey marketing. b) Stealth marketing. c) Niche distribution. d) Authorized distribution. Question 14 Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities? a) Fulfilment. b) Transportation c) Customer services d) Stock management Question 15 Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service? a) Exclusive distribution. b) Intensive distribution. c) Selective distribution. d) Direct distribution. Question 16 This is where the manufacturing, purchasing, and consumption can occur at differing points in time. a) Time utility. b) Ownership utility. c) Accessibility. d) Information utility. Question 17 These sell directly to end consumers and may purchase directly from manufacturers and/or deal with wholesalers: a) Distributors. b) Franchising. c) Merchant. d) Retailers. Question 18 These store goods for moderate to long periods: a) Storage warehouses. b) Distribution centres. c) Haulage transport. d) Electronic data interchange. Question 19 Collectively organisations that combine to enable offerings to reach end users quickly and efficiently constitute a marketing channel, are sometimes referred to as a: a) Vehicle. b) Courier. c) Transportation. d) Distribution channel. Question 20 Retailing activities resulting in transactions that occur away from a fixed store location are referred to as: a) Non-store retailers. b) Convenience stores. c) Department stores. d) Supermarkets.