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Baines, Fill, & Rosengren: Marketing 4e

Chapter 8: Multiple choice questions

Instructions

Answer the following questions and then press 'Submit' to get your score.

Question 1

In marketing, the term proposition:

Question 2

____________ are products that consumers had not planned to buy but are persuaded at the very last minute to pick up and put in their trolley or basket.

Question 3

__________________are products, other than raw materials, that are necessary to ensure that the organization can continue functioning.

Question 4

This is a term used to refer to the process when a successful brand is used to launch a new product into a new market:

Question 5

Buildings, heavy plant and factory equipment necessary to build or assemble products are examples of:

Question 6

This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow:

Question 7

These are non-durable goods or services, often bought with little pre-purchase thought or consideration:

Question 8

________________reflect a purchaser's high level of involvement in the purchase decision. There is high perceived risk in these decisions so consumers spend a great deal of time, care, and energy searching, formulating, and making the final decision.

Question 9

These goods are bought infrequently, used repeatedly and involve a reasonably high level of consumer risk:

Question 10

This is a group of people in the process of diffusion who enjoy being at the leading edge of innovation and buy into new products at an early stage:

Question 11

The process by which individuals accept and use new propositions is referred to as:

Question 12

During the __________ stage of the adoption process, the innovation is tried for the first time. Sales promotions are often used as samples to allow individuals to test the product without any undue risk. Individuals accept or reject an innovation on the basis of their experience of the trial.

Question 13

At the highest end of innovation maturity, firms seek to integrate the services dimension as part of their total offer. This is known as:

Question 14

In the _________ stage in the adoption process, consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information.

Question 15

These goods are low-priced products that are bought frequently, are used just once, and incur low levels of purchase risk:

Question 16

Which of the following is a type of consumer product bought relatively infrequently and which requires consumers to update their knowledge prior to purchase?

Question 17

Which of the following are bought very infrequently, are very expensive and represent very high risk?

Question 18

Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?

Question 19

Which of the following is a form of purchase behaviour that occurs when consumers have suitable product and purchase experience and where they perceive low risk?

Question 20

Which of the following is the rate at which a market adopts an innovation?