Baines, Fill, & Rosengren: Marketing 4e Chapter 8: Multiple choice questions Instructions Answer the following questions and then press 'Submit' to get your score. Question 1 In marketing, the term proposition: a) refers only to tangible items that can be seen, tasted, or touched. b) is a broad concept that encompasses the satisfaction of consumer needs. c) is limited in meaning to goods, services, and ideas only. d) never refers to such things as package design, brand name, or warranty. Question 2 ____________ are products that consumers had not planned to buy but are persuaded at the very last minute to pick up and put in their trolley or basket. a) Staple products b) Impulse products c) Emergency products d) Speciality products Question 3 __________________are products, other than raw materials, that are necessary to ensure that the organization can continue functioning. a) Component parts b) Maintenance, repair, and operating (MRO) goods c) Raw materials d) Equipment goods Question 4 This is a term used to refer to the process when a successful brand is used to launch a new product into a new market: a) product line b) product item c) product mix width d) product mix Question 5 Buildings, heavy plant and factory equipment necessary to build or assemble products are examples of: a) accessory equipment. b) fast-moving consumer goods. c) capital equipment goods. d) manufacturer goods. Question 6 This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow: a) diffusion process b) product lifecycle c) adoption process d) service development Question 7 These are non-durable goods or services, often bought with little pre-purchase thought or consideration: a) Impulse products. b) Manufacturer products. c) Convenience products. d) Luxury products. Question 8 ________________reflect a purchaser's high level of involvement in the purchase decision. There is high perceived risk in these decisions so consumers spend a great deal of time, care, and energy searching, formulating, and making the final decision. a) Durable goods b) Non-durable goods c) Convenience products d) Services Question 9 These goods are bought infrequently, used repeatedly and involve a reasonably high level of consumer risk: a) Impulse goods. b) Luxury goods. c) Non-durable goods. d) Durable goods. Question 10 This is a group of people in the process of diffusion who enjoy being at the leading edge of innovation and buy into new products at an early stage: a) Late majority. b) Early adopter. c) Early majority. d) Laggards. Question 11 The process by which individuals accept and use new propositions is referred to as: a) decision b) adoption c) acquisition d) awareness Question 12 During the __________ stage of the adoption process, the innovation is tried for the first time. Sales promotions are often used as samples to allow individuals to test the product without any undue risk. Individuals accept or reject an innovation on the basis of their experience of the trial. a) knowledge b) implementation c) persuasion d) decision Question 13 At the highest end of innovation maturity, firms seek to integrate the services dimension as part of their total offer. This is known as: a) aftersales product support b) a full line of services and products c) aftersales services d) servitization Question 14 In the _________ stage in the adoption process, consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information. a) persuasion b) confirmation c) adoption d) implementation Question 15 These goods are low-priced products that are bought frequently, are used just once, and incur low levels of purchase risk: a) Non-durable. b) Durable. c) Generic. d) Luxury. Question 16 Which of the following is a type of consumer product bought relatively infrequently and which requires consumers to update their knowledge prior to purchase? a) Luxury product. b) Shopping product. c) Generic products. d) Branded products. Question 17 Which of the following are bought very infrequently, are very expensive and represent very high risk? a) Speciality products. b) Shopping product. c) Generic products. d) Branded products. Question 18 Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch? a) Test marketing. b) Focused marketing. c) Live marketing. d) Generic marketing. Question 19 Which of the following is a form of purchase behaviour that occurs when consumers have suitable product and purchase experience and where they perceive low risk? a) Systematic Response Behaviour. b) Generic Regional Behaviour. c) Habitual Regional Behaviour. d) Routinized Response Behaviour. Question 20 Which of the following is the rate at which a market adopts an innovation? a) Process of diffusion. b) Process of differentiation. c) Adoption process. d) Adoption lifecycle.