Baines, Fill, & Rosengren: Marketing 4e Chapter 4: Multiple choice questions Instructions Answer the following questions and then press 'Submit' to get your score. Question 1 Which of the following is not part of the external marketing environment? a) Political. b) Legal. c) Product. d) Socio-cultural. Question 2 Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of: a) technological environment. b) legal environment. c) economic environment. d) ecological environment. Question 3 _____________ is an important analytical tool as it draws attention to the cash flow and investment characteristics of each of a firm's offerings and indicates how financial resources can be manoeuvred to attain optimal strategic performance over the long term. a) SWOT analysis b) Political analysis c) Portfolio analysis d) Competitive analysis Question 4 Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone.Bywhich of the factors in the external environment is he being influenced a) Socio-cultural environment. b) Competitive environment. c) Economic environment. d) Legal environment. Question 5 The process of collecting information about the external marketing environment is: a) environmental management. b) environmental scanning. c) marketing management. d) marketing research. Question 6 The six dimensions usually considered to constitute the external marketing environment include all of the following except: a) political considerations. b) global factors. c) socio-cultural aspects. d) economics issues. Question 7 ____________________ are those who address the same target market but provide a different offering to satisfy the market need, for example Spotify, Sony, and Apple's iPod. a) Direct competitions b) Direct suppliers c) Indirect distributors d) Indirect competitions Question 8 The phenomenon that customers are happy to work with companies and organizations to solve problems is referred as: a) crowd-sourcing. b) communication-sourcing. c) customer co-creation. d) mass-sourcing. Question 9 New technology results in new goods and services, and it can also: a) lower the quality of existing products. b) lower the available level of customer service. c) reduce prices through new production and distribution methods. d) bring back products that were considered obsolete. Question 10 Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by: a) style considerations in the Japanese automobile industry. b) social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions. c) the desire of many engineers to simply make interesting products. d) the realization that Japanese people didn't need large, high-speed cars. Question 11 _____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization. a) Environmental scanning b) Stakeholder analysis c) Market sampling d) Opportunity analysis Question 12 To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for _____________ a) the Political, Economics, Substitute, Technological, Legal, and Ecological environments. b) the Political, Economic, Social, Technological, Legal, and Ecological environments. c) the Political, Economic, Social, Treat, Legal, and Ecological environments. d) the Purchasing, Economics, Social, Technological, Legal, and Ecological environments. Question 13 Marketing managers cannot control _____________ but they can at times influence it. a) where advertising is placed b) how products or services are delivered c) the external environment d) how products are priced Question 14 As technology continues to offer more different methods for shopping online, manufacturers and traditional retailers are finding themselves in direct competition with each other. In this case, unless marketing managers understand ________, retailers cannot intelligently plan for the future. a) their competitors' strategies b) the economic conditions which influence the growth of technology c) changing social attitudes towards technology d) their competitors' strategies, the economic conditions which influence the growth of technology and changing social attitudes towards it Question 15 The external environment: a) can be controlled in much the same manner as the internal marketing mix. b) does not change over time. c) does not have an impact on Fortune 500 companies. d) must be continually monitored by marketing managers. Question 16 The differentiation of a firm's products or services to promote environmental responsibility is referred to as: a) social branding. b) eco-branding. c) me-too branding. d) brand personality. Question 17 Which of the following elements is not part of Porter's Five Forces model for industry competitiveness? a) Threat of substitutes. b) Threat of suppliers. c) Power of buyers. d) Threat from government. Question 18 Which of the following characteristics would usually make a market less competitive? a) High barriers to entry. b) Lots of potential substitutes exist. c) Strong bargaining power among buyers. d) Strong bargaining power among suppliers. Question 19 To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as: a) question marks. b) quick winners. c) charging bulls. d) cash outs. Question 20 The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the: a) cash cows. b) question marks. c) stars. d) dogs.