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Baines, Fill, & Rosengren: Marketing 4e

Chapter 4: Multiple choice questions

Instructions

Answer the following questions and then press 'Submit' to get your score.

Question 1

Which of the following is not part of the external marketing environment?

Question 2

Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of:

Question 3

_____________ is an important analytical tool as it draws attention to the cash flow and investment characteristics of each of a firm's offerings and indicates how financial resources can be manoeuvred to attain optimal strategic performance over the long term.

Question 4

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone.Bywhich of the factors in the external environment is he being influenced

Question 5

The process of collecting information about the external marketing environment is:

Question 6

The six dimensions usually considered to constitute the external marketing environment include all of the following except:

Question 7

____________________ are those who address the same target market but provide a different offering to satisfy the market need, for example Spotify, Sony, and Apple's iPod.

Question 8

The phenomenon that customers are happy to work with companies and organizations to solve problems is referred as:

Question 9

New technology results in new goods and services, and it can also:

Question 10

Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:

Question 11

_____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Question 12

To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for _____________

Question 13

Marketing managers cannot control _____________ but they can at times influence it.

Question 14

As technology continues to offer more different methods for shopping online, manufacturers and traditional retailers are finding themselves in direct competition with each other. In this case, unless marketing managers understand ________, retailers cannot intelligently plan for the future.

Question 15

The external environment:

Question 16

The differentiation of a firm's products or services to promote environmental responsibility is referred to as:

Question 17

Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

Question 18

Which of the following characteristics would usually make a market less competitive?

Question 19

To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:

Question 20

The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the: