Baines, Fill, & Rosengren: Marketing 4e
Chapter 18: Internet activities
- Activity 18.1: Manipulative Practices in Marketing
This activity introduces you to learn more about manipulative practices in marketing.
- Activity 18.2: Ethics in Sports Manufacturing
This activity introduces you to consider the ethical debates that have occurred over the years surrounding sportswear manufacturing.
- Activity 18.3: Ethical companies
Learn more about National Australia Bank (NAB), in the banking sector which topped Forbes’ list of the world’s most ethical companies in 2016.