Baines, Fill, & Rosengren: Marketing 4e
Chapter 16: Internet activities
- Activity 16.1: Online B2B
This activity introduces you to how the Internet is used to market computing technologies and software to business customers.
- Activity 16.2: Seven buying phases
This activity will help consolidate learning about the seven buying phases that organizations go through when purchasing industrial goods and services.
- Activity 16.3: Salesforce.com
This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.