Baines, Fill, & Rosengren: Marketing 4e
Chapter 13: Internet activities
- Activity 13.1: How do organizations perceive the importance of brands?
This activity highlights the importance of learning more about how major organizations perceive the importance of branding and their brands.
- Activity 13.2: Brand names
In this activity, you will learn more about generating brand names.
- Activity 13.3: Brand Co-creation
In this activity, you will learn more about the co-creation of the brand Peppa Pig.