Baines, Fill, & Rosengren: Marketing 4e
Chapter 10: Internet activities
- Activity 10.1: Word-of-Mouth
This activity will help you to earn more about the importance of word-of-mouth in contemporary advertising.
- Activity 10.2: Theories of advertising
In this activity, you will learn more about the strong and the weak theories of advertising, with a specific focus on furniture advertising.
- Activity 10.3: Engaging in Peer-to-peer communications
In this activity, you will learn more about the way the fashion house, Burberry, uses marketing communications and how they engage in peer-to-peer communications.