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Baines, Fill, & Rosengren: Marketing 4e

Chapter 8: Internet activities

  • Activity 8.1: HSBC

    In this activity, you will gain an idea of new approaches adopted by an international bank – HSBC to develop.

  • Activity 8.2: Product range terminology

    In this activity, you will gain a clearer idea of product range terminology.

  • Activity 8.3: New Product Development and FMCG's

    This activity will introduce you to the differing ways in which two leading companies in the manufacture of fast moving consumer goods (FMCG’s) approach and value the innovation process in new product development.

  • Activity 8.4: PSMG

    In this activity, your will consolidate your learning about the marketing of professional services by assessing how companies within the Professional Services Marketing Group market themselves and how this differs from other sector approaches.