Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 6: Internet activities

  • Activity 6.1: Geodemographic Segmentation

    This activity will introduce you to the use of database systems built to warehouse geodemographic data and information and their effective use in market segment profiling.

  • Activity 6.2: SIC Codes

    This activity will introduce you to SIC Codes which are used to segment business markets.