Baines, Fill, & Rosengren: Marketing 4e
Chapter 5: Internet activities
- Activity 5.1: Vision and Mission in Marketing
This activity introduces you to the use of mission and vision statements by differing organizations and their implications for marketing activities.
- Activity 5.2: SWOT analysis
This activity will help you learn more about the use of SWOT analysis. It asks you to analyse innocent, the food and drink company, and perform a SWOT analysis.
- Activity 5.3: Business planning in airline industry
This activity will provide you with more details to help you learn more about the business planning in the airline industry.