Baines, Fill, & Rosengren: Marketing 4e
Chapter 4: Internet activities
- Activity 4.1: External Environment
This activity will introduce you to the importance of examining the external environment to identify marketing trends and their impact. For example, here we give an example of changes in demand and contribution of services to the economy.
- Activity 4.2: Market Scanning
This activity will introduce you to a number of sources that can be useful when conducting a scan of the marketing environment.
- Activity 4.3: Competitor’s Strategic Activities
This activity will introduce you to a number of sources that can be useful when conducting competitors’ analysis.