Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Chapter 2: Internet activities

  • Activity 2.1: 41 Questions

    This activity is an online quiz in which you can identify, through the completion of a number of pre-score questions, your type of personality across certain key personality traits.

  • Activity 2.2: Are you a compulsive shopper?

    This activity is an online quiz in which you can identify through the completion of a number of questions to determine if you are compulsive shoppers.

  • Activity 2.3: VW Family Life Cycle

    In this activity you will watch a TV advertisement for VW and evaluate how the creative uses the family lifecycle to communicate brand values to the target audience.