Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

Author audio podcasts

The authors have provided audio podcasts summarizing the key learning objectives for each chapter. You can listen to these on the go, to help you revise and to give you a quick overview of each chapter.

You can listen either via your computer or by downloading the files to your portable MP3 player. Note: you may need to adjust the volume settings on your PC, or you may find that wearing headphones enhances your sound. To download a file, right-click on the link. Select either 'Save Target As' or 'Save Link As' (slightly different worded options are given depending on the browser you are using).

  • Chapter 1 (MP3, Size: 9.6MB)
    • Marketing Principles and Practice
  • Chapter 2 (MP3, Size: 8.6MB)
    • Consumer Buying Behaviour
  • Chapter 3 (MP3, Size: 9.1MB)
    • Marketing Research and Customer Insight
  • Chapter 4 (MP3, Size: 8.1MB)
    • The Marketing Environment
  • Chapter 5 (MP3, Size: 11.0MB)
    • Marketing Strategy
  • Chapter 6 (MP3, Size: 10.7MB)
    • Market Segmentation and Positioning
  • Chapter 7 (MP3, Size: 9.8MB)
    • International Market Development
  • Chapter 8 (MP3, Size: 13.1MB)
    • New Proposition Development and Innovation
  • Chapter 9 (MP3, Size: 10.3MB)
    • Price and Customer Value Decisions
  • Chapter 10 (MP3, Size: 9.0MB)
    • Principles of Marketing Communications
  • Chapter 11 (MP3, Size: 9.6MB)
    • Configuring the Marketing Communications Mix
  • Chapter 12 (MP3, Size: 9.5MB)
    • Digital and Social Media Marketing
  • Chapter 13 (MP3, Size: 9.4MB)
    • Branding Decisions
  • Chapter 14 (MP3, Size: 7.6MB)
    • Channels, Supply Chains, and Retailing
  • Chapter 15 (MP3, Size: 10.3MB)
    • Services and Relationship Marketing
  • Chapter 16 (MP3, Size: 9.7MB)
    • Business-to-Business Marketing
  • Chapter 17 (MP3, Size: 5.7MB)
    • Not-for-Profit and Social Marketing
  • Chapter 18 (MP3, Size: 15.0MB)
    • Marketing, Society, Sustainability, and Ethics