Oxford University Press - Online Resource Centres

Baines, Fill, & Rosengren: Marketing 4e

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  • Student & lecturer resources

    • Case Insight videos

      Bespoke video case material, including transcripts, with leading practitioners from a wide variety of organizations which expands on the marketing challenges first introduced in the Case Insights section of the text

    • Library of video links

      A bank of links to marketing videos designed to demonstrate key principles and themes in practice

    • Worksheets

      Task focused worksheets for students providing the opportunity to enhance understanding of marketing frameworks and theories

  • Lecturer resources

  • The following resources are password-protected and for adopting lecturers' use only.

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    • VLE content

      Import all the material available on this Online Resource Centre into your VLE

    • PowerPoint slides

      A suite of fully customizable PowerPoint slides for use in lecture presentations

    • Test bank

      Fully customizable and containing feedback for students, this will help you to save time in creating assessments

    • Essay questions

      Further questions to set your students, provided with answer guidance

    • Tutorial activities

      A range of suggested ideas for use in seminars and tutorials

    • Marketing Resource Bank

      A suite of marketing tools, video, and audio clips accompanied by detailed teaching notes

    • Pointers on answering discussion questions

      Possible points for inclusion when answering the discussion questions at the end of each chapter of the textbook

    • Figures and tables from the book

      Available for downloading into presentation software or for use in assignments and exam material

Forthcoming resources for lecturers:

- VLE-compatible file containing all of the resources on this website to import into your VLE.