Oxford University Press - Online Resource Centres

Baines & Fill: Marketing 3e

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  • Student & lecturer resources

    • Practitioner insight videos

      Bespoke video case material, including transcripts, with leading practitioners from a wide variety of organizations which expands on the marketing challenges first introduced in the Case Insights section of the text

    • Library of video links

      A bank of links to marketing videos designed to demonstrate key principles and themes in practice

    • Worksheets

      Task focused worksheets for students providing the opportunity to enhance understanding of marketing frameworks and theories

  • Lecturer resources

  • The following resources are password-protected and for adopting lecturers' use only.

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