Oxford University Press - Online Resource Centres

Baines, Fill, & Page: Marketing 2e

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  • Student resources

    • Multiple choice questions

      Test yourself on each chapter of the textbook and receive instant feedback
    • Author audio podcasts

      Short author podcasts summarizing the key learning objectives for each chapter
    • Flashcard glossaries

      Helps you to memorize the key terms used in the book; can be downloaded on to iPods and other portable devices
    • Internet activities

      Improve your knowledge and understanding of the topic with these exercises
    • YouTube videos – marketing in action

      For each chapter there are links to YouTube videos about marketing to demonstrate examples of marketing practice
    • Oxford NewsNow

      The latest news relevant to marketing from a variety of publications, brought direct to this Online Resource Centre, and always up to date
    • Research insights (seminal paper links)

      A list of recommended articles for further reading
    • Skills corner

      Listen to students and graduates talk about the skills they've developed at university, and follow the links to lots of helpful advice on enhancing employability
    • Web links

      A set of useful sources of information about each topic
    • Worksheets

      Task focused worksheets for providing you with the opportunity to enhance your understanding of marketing frameworks and theories
  • Lecturer resources

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