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Gaming meets English language learning
04 September 2017
Oxford University Press (OUP) has entered into an agreement with Malvern House International Limited (MHIL) to develop mobile app games for the learning of English.
OUP will share content and expertise, while software will be developed by Playware Studios as part of its agreement with Malvern International. The app will be introduced to the market in the first half of 2018, with the final product rolled out internationally by the Malvern Group, including bespoke elements of the game tailored to its target country or group.
MHIL has been successfully offering English Language learning since 1999 and this new initiative is part of the group’s strategic plan to play a larger role in the learning technology environment. Playware’s gaming technology platform 3DHive.mobi has been recognized internationally with awards such as: the Brandon Hall Group Awards for Excellence in Technology and Excellence in Education (2015), Microsoft Partner of the Year (Public Sector Education 2013), BETT Asia and IDA Award for EdTech Innovation (2014) and the Innovplus Flame Award from WDA Singapore (2016).
Deputy CEO of Malvern, Dr Sam Malafeh, commented ‘We are delighted to have entered into this agreement with a credible partner which allows us to access their resources, expertise and brand whilst we continue to push forward our key strategy of digital innovation. Mobile games are part of the daily mobile experience for most and gamification is widely being used to enhance the learning experience. This new product has the potential to elevate this collaborative partnership with an esteemed and successful academic provider to a leading position within the English learning environment and more significantly to provide an easier and more engaging path to those who want to learn English.’
Joseph Noble, Head of Partnerships & Innovation at Oxford University Press, said ‘Oxford is a great partner for a collaboration like this given our breadth of English-learning publishing: we have been able to draw on a wealth of materials, from leading courses for primary students, students of Business English, as well as those preparing for a career in tourism and other service industries. This is an exciting opportunity for us to transform these materials with Malvern to create new learning experiences. It represents a next step in our commitment to harnessing the potential of new technologies to support our purpose of helping English learners around the world to achieve their potential.’
Read more at the Malvern International website.