Journals Higher Education

$72.95

Paperback

11 April 2011

472 Pages | 130 illus.

9.7 x 7.4 inches

ISBN: 9780199581610


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Bookseller Code (04)

Understanding Strategic Management

Second Edition

Anthony Henry

This succinct book takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on the essential tools of analysis. Understanding Strategic Management, Second Edition, is an accessible, student-friendly introduction to the subject, packed with real-life examples that clearly illustrate complex theoretical concepts. The second edition features completely updated content along with an expanded companion website.

New to this Edition:

  • Completely updated content, including a large proportion of new case and illustrative material on recently industrializing countries like India and China
  • Fully updated cases and examples using businesses that are familiar to students
  • New material on the public sector (including targeted examples), strategy formulation, and the use of tools and techniques
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