Journals Higher Education

$100.00

Hardcover

This item is not yet published. It is available for pre-orders and will ship on 17 August 2014

344 Pages

9.2 x 6.1 inches

ISBN: 9780199643080


Also Available As:

Ebook


Bookseller Code (06)

Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

  • Brings a new understanding to trade shows and the important role they play in the global knowledge economy
  • Interdisciplinary approach across management, marketing, and economic geography
  • Rich examples and case studies from a variety of industry groups
  • Provides statistical data on both mature (Europe, North America) and emerging (particularly Asia) trade show markets
  • Practically relevant for firms, cities, industry associations, policy makers
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