Journals Higher Education

$175.00

Hardcover

15 September 2005

280 Pages | 12 line illus.

ISBN: 9780199268085


Also Available As:

Ebook


Bookseller Code (06)

Think, Play, Do

Technology, Innovation, and Organization

Mark Dodgson, David Gann, and Ammon Salter

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new schema for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with then to see if they are practical, economical and marketable and then doing: making the innovation real. Using a diverse range of case studies, the book analyses these changes and their implications for managers, students of innovation, policymakers and governments.

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