Journals Higher Education

$24.95

Paperback

14 July 2010

392 Pages | 90 b/w illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195399561


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Bookseller Code (06)

The Obama Victory

How Media, Money, and Message Shaped the 2008 Election

Kate Kenski, Bruce W. Hardy, and Kathleen Hall Jamieson

  • The most authoritative account yet of how Barack Obama won the presidency, utilizing some of the best data available
  • Kathleen Hall Jamieson is one of the deans of American politics
  • Combines a lively journalistic narrative with a convincing data narrative
  • Offers surprising insights into Obama's campaign tactics and the circumstances that allowed him to triumph
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