Journals Higher Education

$19.95

Paperback

16 May 2000

288 Pages

ISBN: 9780192862129


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Bookseller Code (01)

The Meme Machine

Susan Blackmore
Foreword by Richard Dawkins

Popular Science

Here, Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, The Meme Machine shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began: a survival of the fittest among competing ideas and behaviors. Those that proved most adaptive--making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible.

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