Journals Higher Education

$80.00

Hardcover

01 May 2011

304 Pages

9.2 x 6.1 inches

ISBN: 9780199590179


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Bookseller Code (06)

The Market Makers

How Retailers are Reshaping the Global Economy

Edited by Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic

  • Provides a new way to understand the global economy by placing retailers at the centre of economic activity
  • Contributions from leading scholars
  • Accessible, clear, and detailed narrative
  • Case studies and examples from Wal-Mart, Tesco, Ikea, H&M, and Ebay, amongst others
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