Journals Higher Education

$39.95

Hardcover

13 January 2005

288 Pages | 136 logos

6-1/8 x 9-1/4 inches

ISBN: 9780195168723


Also Available As:

Ebook


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Bookseller Code (01)

The Making of a Name

The Inside Story of the Brands We Buy

Steve Rivkin and Fraser Sutherland
Foreword by Jack Trout

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