Journals Higher Education

$155.00

Hardcover

02 November 2000

312 Pages | 32 b/w figures

ISBN: 9780198297789


Bookseller Code (06)

The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

Edited by Majken Schulz, Mary Jo Hatch, and Mogens Holten Larsen

  • A presentation of the most recent thinking on organizational identity, reputation, and branding
  • Challenges a number of well-established theories and concepts within a variety of disciplines and business functions
  • Contributions by international leaders in the field, including Mary Jo Hatch, Wally Olins, Kevin Lane Keller, and Barbara Czarniawska
  • Includes case studies from Shell and 3M, plus numerous references to well-known companies, e.g. Virgin, British Airways, Ford, etc
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