Journals Higher Education

The European Corporation

Strategy, Structure, and Social Science

Richard Whittington and Michael Mayer

  • Original research combining long-run trends with mini case studies on the evolution of large European firms
  • Includes analysis of the work of Alfred Chandler and his followers
  • Presents detailed research from the UK, Germany, and France
  • Snap-shot profiles of major companies such as Daimler Benz, Volkswagen, BAT, Rhone Poulenc, Unilever, Elf Aquitane, etc.
  • Managerially-relevant advice on effective patterns of diversification and new forms of organization
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