Journals Higher Education

$19.95

Paperback

23 December 2011

344 Pages | 21 illustrations

5-1/2 x 8-1/4 inches

ISBN: 9780199782918


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Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Revised Edition

Mark R. McNeilly

  • Revised to contain new and more current business examples, including recent situations such as the war on terrorism and the wars in Iraq and Afghanistan.
  • Written in a unique format which distills 6 simple strategies from the original Art of War, using quotations from Sun Tzu, interesting military examples, and up-to-date business examples.
  • Contains a wealth of business examples unparalleled by the competition.
  • articularly important due to the rise of China as n economic power and the emergence of Chinese ompanies on the worldwide stage.
  • Includes an original translation of The Art of War.

New to this Edition:

  • New and more current business examples to engage the reader and increase the relevance of the book (e.g. recent situations such as the war on terrorism and the wars in Iraq and Afghanistan).
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