Journals Higher Education

$74.00

Hardcover

14 November 1996

272 Pages | 22 line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195099966


Also Available As:

Ebook


Bookseller Code (06)

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Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Mark R. McNeilly

  • Remember, Sun Tzu is one of our all-time bestsellers, with more than 531,000 copies sold in paperback since 1982--we sell 35,000 a year or more
  • This is the best modern interpretation of Sun Tzu for the business professional, bar none
  • Includes the full text of Griffith's translation
  • Combines Sun Tzu's quotations, interesting military examples, and current business examples to convincingly illustrate how Sun Tzu's principles apply in modern competitive business situations
  • Moves from the theory to practice: shows how readers can develop a concrete strategy based on Sun Tzu's principles
  • Drop-dead publicity and promotion campaign
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Social Sciences > Business & Management