Journals Higher Education

$53.00

Hardcover

25 August 2005

288 Pages | 46 line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195161441


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Bookseller Code (04)

Cover

Strategy As Action

Competitive Dynamics and Competitive Advantage

Author Curtis M. Grimm, Hun Lee, and Ken G. Smith

Strategic Management Series

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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