Journals Higher Education

$49.95

Paperback

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11 January 2010

560 Pages

ISBN: 9780195987065


Bookseller Code (06)

Strategic Marketing

Venter

Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

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Social Sciences > Business & Management