Journals Higher Education

$99.00

Paperback

25 February 2008

720 Pages | 90 color photographs, 80 figs. & tables

ISBN: 9780199216468


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Bookseller Code (06)

Companion website

Strategic Management

Theory and Application

Adrian Haberberg and Alison Rieple

  • The only undergraduate textbook on strategic management that stresses skills development, promoting skills in critical thinking, analytical rigour, and creativity throughout
  • Recent illustrative examples of what can go wrong with even the most well-conceived strategies keeps the student focused on the real world
  • Four running examples, end-of-chapter cases and longer cases all relate the theory to real-life situations
  • Balanced and rigorous approach to examining theory, which offers a fusion of two main disciplines: organization theory and economics
  • National and international coverage of strategic management places the concepts in a broad context
  • Online Resource Centre (ORC) featuring answers to questions, seminar activities, PowerPoint slides and a Test Bank to aid lecturers' teaching, plus multiple-choice questions, web-links, a flashcard glossary, and exercises for students to test their own understanding
  • A suite of video clips matching the core concepts explored in the book helps bring the subject to life and adds a useful teaching tool to the textbook package
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