Journals Higher Education

$51.00

Paperback

25 January 2011

320 Pages

9.2 x 6.1 inches

ISBN: 9780199578078


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Bookseller Code (06)

Reconnecting Marketing to Markets

Edited by Luis Araujo, John Finch, and Hans Kjellberg

  • Interdisciplinary volume, with chapters authored by experts from Marketing, Organization Studies, Economic Sociology, and Science and Technology Studies
  • Rich empirical examples from a variety of market setting and across different geographies
  • Links marketing to economics and sociology for student readers
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