Journals Higher Education

$69.95

Paperback

This item has an extended shipping time. The typical delivery time is 6 weeks.

01 November 2013

280 Pages

9.7 x 6.7 inches

ISBN: 9780195578591


Bookseller Code (06)

Cover
Companion website

Public Relations Writing

Second Edition

James Mahoney

  • New chapter on Social Media
  • Deals with Public Relations Writing from within the framework of public relations as a strategic management tool
  • Illustrates how practice is grounded in communication theory
  • Includes 'practice notes' throughout that illustrate the professional points being made in the text
  • Includes a 'toolkit' to help with some of the basic tasks in public relations planning and writing that are discussed in the book
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