Journals Higher Education

$35.00

Hardcover

15 August 2008

304 Pages | 16pp color & b/w plate section

ISBN: 9780199228010


Also Available As:

Ebook


Bookseller Code (06)

Powers of Persuasion

The Inside Story of British Advertising

Winston Fletcher

  • The authoritative inside story of UK advertising, from a leading industry figure
  • Tells the stories of the most memorable campaigns for products such as Heineken, Silk Cut, Levis, and the Conservative Party, set in their social and cultural context, and with illustrations
  • Offers insight into the industry's personalities, rivalries, and business models and traces the growth of major firms such as Saatchi & Saatchi and WPP
  • Shows the influential role of advertising in society and the economy
  • Describes the tools and techniques of the advertising agencies
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