Journals Higher Education



05 November 2009

320 Pages | 18 b/w halftones

6 1/8 X 9 1/4 inches

ISBN: 9780195386103

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Bookseller Code (01)

Playboy and the Making of the Good Life in Modern America

Elizabeth Fraterrigo

Playboy's vision of sexual liberation, high living, and "the good life" came to define mainstream images of postwar life. In this book, Fraterrigo hones in on the values, style, and gender formulations put forth in the magazine's pages. She shows how Playboy attacked early marriage, traditional gender arrangements, and sanctions against premarital sex, challenging the conservatism of family-centered postwar society. And despite the magazine's ups and downs, significant features of this "playboy life" have become engrained in American society.


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