Journals Higher Education



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0 Pages | 15

ISBN: 9780748644162

Bookseller Code (06)

Media, Persuasion and Propaganda

Marshall Soules

Published by Edinburgh University Press

  • An eclectic, interdisciplinary overview of persuasive strategies and propaganda techniques
  • Uses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda
  • Examines the performance of propaganda, from orality to new media
  • Includes exercises in each chapter to reinforce the key themes and promote discussion

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